What is the AIA?

The AIA is a voluntary association of public and private high schools throughout the state of Arizona. The AIA oversees all high school athletics and the media surrounding all events with the goal of providing a fair and safe playing field for all student athletes and coaches. Through membership dues and community support, the AIA is able to reach its goal of maximizing student participation among high school athletes, and provide schools with the tools necessary to foster the proper balance between the academic programs and extracurricular activities.

The AIA consists of 275 member school representing over 305,000 student athletes. The AIA is a 501c(3) non-profit organization. Funds generated directly benefit the member schools.

What is AIA365.com

AIA365.com is the official online home of high school athletics in the state of Arizona. Owned and operated by the Arizona Interscholastic Association, AIA365.com delivers live and on demand streaming video and audio of high school sports and events. Through a combination of professionally-produced broadcasts and student productions, AIA365.com provides not only engaging content, but a valuable educational tool for schools and students throughout the state. Through sponsorships and partnerships with AIA365.com, the AIA is able to generate much-needed revenue to directly support its member schools.

Since its launch in late August of 2009, AIA365.com has served over a half-million pageviews, delivering engaging live and on demand content. In the last four months, the site has averaged over 150,000 page views per month. As the site continues to grow, and add new content, traffic continues to rise.

Why Partner with the AIA?

Becoming a partner of the AIA allows you to directly support high school athletes and schools throughout the state. Your company will have the opportunity to demonstrate your commitment to youth athletics and be seen as a leader in the Arizona community while reaching hundreds of thousands of fans through unique and powerful media opportunities. When you support Arizona High School Athletics, you've harnessed the most meaningful and results driven campaign available.

• Responsive, enthusiastic audience.
• High partner recall.
• Incredible selling climate
• Emotion of sports play-by-play
• Fan appreciation and loyalty
• Maximum commercial impact
• Reaching desirable young consumers prior to establishment of a brand loyalty.
• Reach of over 305,000 student athletes plus families, supporters and school faculty.

Opportunities

AIA365.com provides a one-of-a-kind marketing vehicle to local, regional and national advertisers. Whether targeting a nationwide audience of passionate high school sports fans, or a finely targeted local audience, AIA365.com can engage your audience, and deliver them directly to your business. Opportunities include:

• Partner / Whole-Site Sponsorships
  • Banner / text ads placed strategically throughout the website
  • Specific Targetting
    • Target ads to a specific:
    • Sport
    • School
    • Region
    • Broadcast
• In-Broadcast Sponsorship
  • On-screen ads during broadcasts
  • Ads and messages read by our announcers during broadcasts
  • Sponsored features
    • "The __________ Play of the Game, presented by_____..."
    • "The __________ Starting Lineups, presented by_____..."

• AIA Partnerships
  • On-location presence at games and events
  • Recognition on AIAOnline.org
  • Cross-promotional opportunities
  • High-Profile Events
  • State championship events
    • Presence on "Jumbotron"
    • On-location signage and banners
  • Everyday Heroes
    • (Description of event)

Budget / Investment

Offering a wide range of opportunities allows AIA365.com to deliver successful marketing campaigns suited to any budget. The marketing team behind AIA365 will work with you to determine your target audience, and to create the ideal marketing package for your business. To learn more, contact Brian Bolitho, Director of Business Media at the Arizona Interscholastic Association, (602) 385-3822, bbolitho@aiaonline.org.